The rising popularity and prevalence of global events are one of the themes emerging from the COVID-19 pandemic. Virtual events became the standard when individuals could no longer gather in person for conferences, trade exhibitions, and other events. Event organizers found that this increased their market reach, allowing them to reach an audience and consumer base they otherwise would not have been able to contact. As we move toward a more globalized future, global virtual and hybrid events are expected to acquire traction. Miller Tanner Associates are one such company that organizes global event planning.
What Are the Advantages of a World Event?
- Attendance
According to a poll, 34 percent of event planners indicated that higher attendance was the most significant benefit of shifting to virtual events.
- It’s an additional source of income.
If you charge for registration, making your event available to a global audience might generate an additional cash stream for your firm.
- It’s a fantastic opportunity for content marketing.
The primary goal of content marketing is to increase brand awareness (and thus revenue) by offering helpful information to your client base. Your event can be a global content marketing opportunity for your organization if you invest in substantial, valuable programming.
- It’s excellent for the environment.
You are embracing a more sustainable event model by hosting a hybrid event. Virtual and streamed experiences can cut overall event climate pollution by up to 98 percent.
How to Make Networking an Important Part of Your Global Event
Many attendees base their decision to attend an event on their ability to network. When organizing a global event, you want to ensure networking opportunities are built into the schedule. Virtual event programming should be given special consideration. While virtual events have allowed a geographically scattered audience to engage, many people have missed out on in-person networking possibilities. For example, a poll of professional scientists discovered that 70% considered virtual conferences to provide poor networking chances. That does not have to be the case.
Summary
Working with an event planning professional or team can help you manage the numerous aspects you need to consider for a memorable event if you’re planning a worldwide event. Choosing event management software that can cater to a globally diversified audience sets the stage for success.